2012 NHIA Annual Conference & Exposition

General Sessions & Opening Entertainment

Monday, April 23, 2012

Opening General Session & Entertainment

Featuring NHIA Leadership (General Session, with CE)—and Mark Robinson (Opening Entertainment, with no CE)

Transcending Uncertainty—Leveraging Our Wisdom, Value and Partnership to Soar with Enduring Success

3:15 - 5:30 PM

General Session Education Overview:
maryFacing implementation of monumental health care legislation unlike any seen since Medicare in the 1960s, the United States health care industry is in the midst of earth-shattering change—and providers of alternate-site infusion find themselves standing before a precipice of uncertainty. Even as we strive for a seat at the larger delivery table, we are simultaneously faced with the ongoing pressures of tightening budgets, shrinking margins and unsure approaches for reimbursement moving forward. Being responsible for infusion therapy to home-based patients, we have a crucial decision to make: Will we sit back and just watch health care reform unfold around us, with our ultimate role in the big picture decided by others? Or will we come together to harness our more than 25 years of experience providing care in the home, while authentically partnering to define and communicate the value proposition that the delivery of infusion therapy in the alternate-site setting truly represents?

russThe answer is clear. Now, in this age of sweeping reforms and financial instability, we are called to take bold action—to drive the uncertainties we face in the most generative directions possible, toward a future that is thriving and productive for our field, our businesses and the patients we serve. It is vital that we proactively reach out to our many stakeholders, including private payers, with a clear, concise value statement to achieve a beneficial balance between quality and economics. Yes, as quality-based compensation moves beyond institutional care settings out into the community, we must all stand ready to be collaborative leaders in developing the future reimbursement model for alternate-site infusion care. NHIA members, it's time to leverage our collective wisdom and communicate the value of our essential role in the emerging health care continuum. By transcending the uncertainty before us, we will empower ourselves—and our patients—to soar in enduring, innovative ways.

Opening Entertainment:
Mark Robinson—Unleashing the Excitement of Magic and Laughter!

markA master magician and illusionist, skilled juggler, and stand-up comedian, Mark Robinson will have you laughing hysterically one minute, while gasping in amazement the next as he unleashes his versatile talents on the NHIA 2012 stage. Earning rave reviews at Harrah's in Las Vegas, Robinson's hilarious stand-up routine has led to his sharing the stage with comic greats Jeff Foxworthy and Jimmy Kimmel. Additionally, his thrilling, humorous magic has won him a number of awards from the entertainment industry, landed him roles in several national television commercials and appearances in TV shows for NBC and Warner Brothers, and garnered him invitations to perform at corporate events for clients such as Johnson & Johnson, General Electric, Coca-Cola, Ford Motor Company and Microsoft.

Over a four year contract with Six Flags, Robinson performed hundreds of magic, illusion and variety shows for over a quarter million people! With his unique blend of comedy and magic tailored specifically for our audience, his performance will reach a crescendo when he attempts to saw one of your colleagues in half—is there a doctor in the house? Whether you're ready for a hearty laugh, or to be wowed by feats of skill and daring, Robinson's show has something for everyone—so sit back, relax and prepare to be transported to a magical place, where life's uncertainties vanish into thin air and the outcome is always positively exciting!

"...Absolutely hilarious!"

— John Harding Sr. Director of Marketing, General Electric

"That was great. We were back there cracking up!"

— Jeff Foxworthy

Tuesday, April 24, 2012

NHIA Tuesday General Session

Featuring Jeff Skiles

Miracle on the Hudson—Overcoming Adversity via the Power of Training, Experience, Organization and Authentic Teamwork

Supported by an educational grant from Moog Medical


9:00 - 10:30 AM

jeff skilesEducation Overview:
"Uncertainty" has never before stopped our entrepreneurial industry from overcoming the odds and making significant strides to advance this field throughout the past 25-plus years. Providers have a long history of embracing challenge head-on to create a service delivery model that is safe and effective for the home-based patient. When physicians were initially hesitant to prescribe infusion therapies outside the walls of a controlled, acute-care or long-term care setting, alternate-site infusion providers were there to demonstrate the quality that could be delivered in the home with expert nurse and pharmacist oversight, building physician confidence and collaborative partnerships. When payers struggled with the uncharted territory of payment for home infusion services, once again industry experts came together to build a uniform set of reimbursement codes that promote standardized, fair compensation in the most cost-effective site of health care delivery. Every day, with patient lives in the balance, infusion providers rely on their training, experience and cumulative wisdom to transcend uncertainty and successfully deliver needed care, in the place patients most want to be—home.

As the Co-Pilot of U.S. Airways Flight 1549, "The Miracle on the Hudson," our keynote speaker, First Officer Jeff Skiles, has tremendous experience with transcending uncertainty when lives are in the balance. Just minutes after takeoff on January 15, 2009, his Airbus A320 encountered a formation of geese, causing both engines to immediately fail. Skiles and pilot, Captain Chesley "Sully" Sullenberger, rapidly leveraged years of experience and extensive training to quickly partner to make the decision not to fly over densely populated areas to the nearest airport and to bring all 155 passengers and crew to a miraculous landing in the only flat space immediately available to them—the Hudson River. And what makes this story all the more astonishing is that it was the first time Skiles and Sullenberger had flown together! From the mechanics and the maintenance workers, to the people who write the emergency protocols, to the flight attendants, and to the authentic teamwork among two pilots who had not worked together before, Skiles believes that the safe landing was only possible thanks to intense training, re-training, preparation, organization and collaboration. There are many lessons alternate-site infusion providers can learn from Flight 1549, including the power of teamwork, training and experience, as well as the critical need to rise above the uncertainties we face to ensure the safety of our own "passengers"—the patients we so ardently care for!

Wednesday, April 25, 2012

NHIA Wednesday General Session

Featuring NHIA Leadership and Advocacy Experts

Better Crafting and Communicating Our Story of Value—While Advancing Our Grassroots Impact

Supported by an educational grant from Provista


9:00 - 10:30 AM

Education Overview:
pannelToday, health care represents almost 17 percent of the United States gross domestic product (GDP)—yet our nation's health care system scored only 64 out of 100 on key measures of performance, according to the third annual National Scorecard on U.S. Health System Performance, issued in October 2011 by the Commonwealth Fund. Without question, "change" is needed. And while debates continue to rage regarding what shape that change will take as the Patient Protection and Affordable Care Act (PPACA) is gradually implemented, all manner of stakeholders across the full spectrum of health care are stepping forward to attempt to influence their ultimate portion of reimbursement dollars. In a precarious landscape of administrative redundancies and medical overspending, our field has a sustained track record of doing many of the things policy experts desire—not only because we reduce costs, but because we increase the quality of care. More and more, this reality points to why alternate-site infusion providers must better generate the qualitative and quantitative information needed to clearly demonstrate the value proposition that our industry has long represented. Together, we must better craft this message about our beneficial significance—and effectively tell our story to those in government, to commercial insurance plans, and to the general public, so that despite wherever cuts may be made, the value of home infusion will be recognized.

The NHIA Legislative Team and a panel of advocacy experts will review the latest developments taking place on Capitol Hill, at the Centers for Medicare and Medicaid Services (CMS), and at CMS' Center for Medicare and Medicaid Innovation (CMMI). By assessing these realities and seeking to capture any opportunities that may materialize, NHIA's legislative plan will continue to evolve and grow to best represent our field and your interests. Interactive in nature, this advocacy general session format will be conducive to open discussion with the audience and offer a chance to address specific questions about how current legislative activities and health care reform initiatives may influence you and your organization—as well as what you and your company can do to enhance our grassroots capacity and our story of industry value. Don't miss this thoughtful, forthright discussion about how we can all advance our grassroots impact on our legislative goals by working together, both collectively and strategically.