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March 25, 2015

Danette Frauenholtz Steps into Role of NHIA Board Chair

Today, Danette Frauenholtz, RN, MBA, stepped into the role of NHIA's Board Chair during the Association's Annual Conference's General Session "Heightened Collaboration—Magnifying Our Grassroots Efforts to Attain Legislative, Regulatory and Advocacy Objectives."  The session, supported by an educational grant from Integrated Medical Systems, Inc., is part of the Association's Annual Conference & Exposition being held in Phoenix this week.

Frauenholtz is Executive Director at the University of Iowa Community HomeCare in Iowa City. She has been an active member of NHIA since 1998, where she served on the Government Affairs Task Force and participated in the work of the Industry-Wide Data Initiative before joining the Board of Directors in 2012.  She is also an adjunct lecturer at the University of Iowa College of Nursing and serves on the Board of the Midwest Area Medical Equipment Suppliers.

"Working at Red Cross blood drives as a teenager made me realize my passion for nursing," recalled Frauenholtz, whose career in home infusion began in 1996 when the administrator from the hospital where she worked asked her to start up a home care division.  "It took one of our first chemotherapy patients to help me realize what this industry was truly all about," she recalled.  "She emotionally conveyed to me how much it meant to her to be in the comfort of her own home, especially as she felt the effects of the chemotherapy. I understood her.  Home is where the patient belongs.  I committed then to learn all aspects of this field and, the rest is history."

"Each one of us can harness our inner power to our passion—and change our world." observed Frauenholtz, noting that in a recent conference session she heard from a payer representative how they lack critical data on our industry.  "I'm a firm believer that data speaks volumes," said Frauenholtz, a member of the NHIA Data Initiative Outcomes Subgroup. "I believe wholeheartedly that we need--not only general operational data, but outcomes to help prove the value of what we do." She also stressed the importance of networking, fellowship and sharing ideas, such as best practices, and standing together as a community to advance the field.

 "Taking action is the most important way to become engaged," she continued. "Challenges to our businesses, our field will always exist. How we deal with them is what will determine our future. It is within our control to create positive change for our field. But, the time to act is now!"